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Showing posts with the label devils

Load a devil's advocate

I'm a bit here a deviation in writing a book review, but I found this book exciting, a chance to do some self-evaluation. I was just at the reading of the book sway: the irresistible pull of irrational behavior by Ori Brafman and ROM Brafman. If you discuss and review the actions of State and Government, managers, customers, friends or family and the idea that their choice or decision defies logic offers, the reading of this book a glimpse into what drives people and the decisions that they make. It is a relatively quick and easy to read and you have not to have a science or psychiatric degree to understand the theories that discuss them. There are interesting insights and examples of behaviors and decisions, which we all experienced and exhibited. The idea that I on some of my own choice and instead of can only think or reflect "I know not, I had to go with my gut on that one" it "well, is exactly as it is" is an opportunity here to look back and really underst...